Who this is for
For ecommerce teams, independent sellers, catalog editors, and copywriters revising English product pages from supplier text, rough drafts, or AI-assisted descriptions.
Translate features into useful buying information
Start with the product category and its practical purpose. A reader should not have to decode “an elevated hydration solution” to discover that you sell a water bottle. Follow with the features that distinguish the item, then explain their relevance without assuming results you cannot establish.
For example, a removable shelf can offer flexibility for taller objects if the available space supports that use. It does not automatically “double your storage.” Separate documented features from interpretations: material, capacity, compatibility, and included accessories belong in your factual checklist. Benefits should follow logically from those facts. If a benefit needs evidence, obtain it or leave it out.
Make English sound natural without changing the offer
Natural product copy uses familiar verbs, specific nouns, and varied but manageable sentences. Replace “facilitates effortless organization” with the actual action, such as “keeps pens and small stationery together.” Remove stacked adjectives when they add no buying information. Keep technical terms when shoppers need them to compare products or confirm compatibility.
Choose US or UK spelling according to the storefront, and apply it consistently. Do not casually convert measurements or substitute a regional size label: rounding and sizing conventions can change what customers expect. Preserve model names, quantities, care restrictions, and warranty wording. A friendly tone must not turn “water-resistant” into “waterproof,” or “assembly required” into a promise of easy setup.
Use Standard mode as an editing step, not a fact source
Prepare a draft with the verified specifications and any required warnings. Submit it in Standard mode, then compare the revision with the original and the authoritative product record. Humanizely supports 15 languages, and the free allowance is 500 words per request. For a longer listing, divide it into coherent sections and review terminology across the finished page.
Check especially for new performance claims, missing exclusions, altered numbers, and accessories that suddenly appear to be included. Keep citations attached to the specific claims they support; a supplier reference does not substantiate every sentence. Finally, read the description beside the images, variant selector, and specification table. Resolve contradictions before publishing rather than asking shoppers to work out which detail is correct.
