Who this page is for
For PR teams, communications agencies, founders and in-house editors preparing product launches, appointments, funding announcements, partnerships or company updates for media distribution.
Put the announcement before the enthusiasm
Start with a headline that identifies the actual development: an opening, appointment, launch or agreement. In the lead, name the organization, state the news and include its effective date or location when relevant. Replace openings such as “is thrilled to announce a transformative milestone” with the event itself. Keep the dateline separate from an embargo notice; a release date is not necessarily a launch date. Move company history and market commentary below the essential facts. If the draft cannot explain what changed, ask the announcement owner for that detail rather than manufacturing a news angle.
Protect facts, attribution and approved language
Before revising, mark names, titles, dates, amounts, dimensions, eligibility rules and availability limits as fixed facts. Preserve distinctions such as “signed an agreement” versus “completed an acquisition,” and “up to 200 participants” versus “200 participants.” Keep citations beside the claims they support and verify the original source, publication date and scope. Never turn an internal estimate into an independent finding. Treat executive quotes as approval-controlled text: suggest changes separately and obtain speaker approval before publication. Legal disclaimers, investor disclosures and regulated claims need the appropriate review; smoother wording does not make them compliant.
Use Professional mode as an editorial pass
Submit the draft with clear constraints: retain factual details, avoid unsupported superlatives and preserve the release structure. Humanizely’s free allowance is 500 words per request. For a longer release, work in coherent sections and review the combined version for repeated introductions, inconsistent terminology and missing qualifiers. Compare the revision with your source draft line by line. Confirm that product availability, media contact details, boilerplate and any source links remain correct. Read the lead aloud to catch cumbersome phrasing, but keep precise technical language when a simpler substitute would change its meaning. Professional should mean credible and usable, not stiff.
