Who this page is for
For customer marketers, consultants, agency writers, and sales enablement teams turning interviews, project notes, and approved results into publishable case studies.
Build the story around a documented decision
Before revising, identify the customer’s starting point, the constraint that mattered, and the decision your case study will explain. A software implementation story needs more than a list of features: readers need to know why the team changed its process and what alternatives it considered. Give each paragraph one job: establish context, explain an action, present evidence, or qualify a result. Replace vague phrases such as “a transformative partnership” with a documented action. If interview notes do not explain why a decision was made, flag the gap for follow-up rather than supplying a plausible motive.
Keep results, attribution, and qualifications together
Separate what happened from what caused it. A change observed after a rollout does not establish that the product alone produced it. Preserve the baseline, measurement window, denominator, units, and source wherever they affect interpretation. Keep limitations beside the relevant result instead of burying them in a closing disclaimer. Maintain quotation boundaries: polishing surrounding prose is different from changing a customer’s words. If a quote needs editing, seek approval or use a faithful paraphrase with attribution. Keep citations attached to the claims they support, and check that a stronger transition has not quietly introduced a stronger causal claim.
Use Professional mode for revision, then verify
Start with a fact-checked draft and identify details that must remain unchanged: names, roles, dates, dimensions, numerical claims, approved quotations, and references. Use Professional mode to revise the passage, then compare the output with the original. Prefer concrete verbs and clear subjects, but retain necessary industry terminology. Check confidentiality before submitting customer material; remove identifying details when permission is uncertain. Humanizely’s free allowance is 500 words per request, so longer drafts need separate passages. When joining them, review repeated introductions, inconsistent terminology, and transitions. Treat the output as an editorial draft, not verification or customer approval.
